Amazon is perhaps the most admired institution in the history of capitalism: $638B revenue, $2.1T market cap, $59B net income,1.55 million workers, 260 million subscribers, 40% of US e-commerce, 30% of global cloud, 9B parcels/yr. Its "Leadership Principles" hang in boardrooms worldwide. For a generation of executives the mandate has been clear: become like Amazon or die.
But if we look closer, the glamour fades.
➊ Its algorithmically optimised labour system runs injury rates at twice the sector average, with internal studies linking speed quotas to harm, while timeouts trigger automatic termination. It deploys an aggressive, heavily funded anti-union apparatus.
➋ Its coercive marketplace captures up to half of seller revenue, controls ~98% of purchase outcomes, and used a pricing system (Project Nessie) to generate >$1B in excess profit by deliberately inducing price increases. The FTC monopolisation case goes to trial in 2027.
➌ Its effective federal tax rate fell to ~1.4% in 2025 while extracting billions in subsidies.
➍ It deployed "dark patterns" to trap consumers in subscriptions, yielding a $2.5B FTC settlement in 2025. Prime Video was degraded with now 4–6 minutes of ads/hr.
➎ To sustain its $56B advertising engine, Amazon built the most pervasive privately owned domestic surveillance system in history. It protects it through political capture, spending ~$19M annually to weaken privacy laws.
➏ This concentration of power culminated in Bezos converting The Washington Post into an ideological shield of free markets, costing 300k+ subscriptions while Blue Origin secured $2.4B in federal contracts.
Ethical analysis leaves little ambiguity. A deontological account objects to workers treated as instrumental variables in an optimisation matrix, AMT labour at ~$2/hour, sellers subjected to opaque dependence, and consumers pulled through manipulation rather than informed choice. A utilitarian calculus cannot stop at low prices and fast delivery when the same model generates preventable injury, weakened competition, degraded privacy, fiscal erosion, and rising emissions at massive scale. A care-based analysis finds systematic indifference to those who bear the burdens: warehouse workers, delivery staff, dependent sellers, communities, and public institutions whose tax base is narrowed while infrastructure is exploited. A democratic lens shows unjust domination built on asymmetrical power over workers, counterparties, data subjects, and legislation.
Evil is the absence of the good. Amazon's harms are not bugs; they are the vices of its organisational character. Its architecture is a sophisticated engine of extraction that structurally forecloses human potential at civilizational scale—breaking workers, squeezing suppliers, and degrading the democratic commons.
And we are complicit. Every Amazon order reinforces the system. We’d better secure a ticket on a Blue Origin rocket if we continue on Prime.
Is Amazon evil?
And we are complicit. Every Amazon order reinforces the system. We’d better secure a ticket on a Blue Origin rocket if we continue on Prime.
Pubblicato il 10 aprile 2026