Professor or lecturer at various prestigious university institutes as IFA, ISCOM, IESA, PSB, IESEG in Paris, Istituto Marangoni in Paris and Milan, IED in Milan, Domus Academy in Milan, Style and Design College, University of Bologna, RAFFLES RM. Books and Publications: - Né Apocalittici né Integrati: AI Semiology. Fondamenti di semiotica dell’Intelligenza Artificiale - ARS EUROPA - 2026 ( vers. ingl. Neither Apocalyptic nor Integrated: AI Semiology. Foundations of the Semiotics of Artificial Intelligence - ARS EUROPA - 2026) - AI Semiology - la tecnica e il simbolo: comprendere e usare consapevolmente ed eticamente l’Intelligenza Artificiale generativa - ARS EUROPA – 2026 - Semiomarketing. Communicative structures marketing oriented, aimed at optimizing business communications in order to improve the target-client conversion process, in Luxury for Camaleo – 2015 . Il senso del gusto - Come comunicare i prodotti d’eccellenza dell’enogastronomia italiana per aumentare il proprio business - for Ars Europa – 2014 -Sign and Design. A practical guide to discovering, understanding and using the hidden messages in video advertising, found in Fashion, Design and Luxury for Ars Europa – 2013 - Fashion Semiology, the Language of Fashion and Luxury through Style, Communication and Marketing for Gruppo24Ore e Istituto Marangoni Books – 2012 - Soggetto Elettronico for Ars Europa – 2007 - Logosemiotica e Fonosemiotica for Ars Europa – 2006 - Art Semiology – l’immagine oltre l’arte (tra pubblicità e marketing) for Ars Europa – 2005 - “Principi di Net Semiology” for Tecniche Nuove – 2003 - “Content Management” for Apogeo – 2001 WEBSITE www.arseuropa.org